About the Brand

Panasonic is one of India’s leading battery manufacturers who offer a wide range of products and services, including rechargeable batteries, automotive and avionic systems, industrial systems, as well as home renovation and construction.

The Challenge

• To communicate newly launched products USP to the audience. 

• To drive more engagements, better CTR and Increasing awareness amongst the users.

• To deliver Product’s life span and comparison with other batteries.

• To generate brand value among the audience.

 

The Approach

Generating Engagement & promotion of product USP’s through a quiz. Using KBC style format to attract the user to engage and retain. Adding CTA to the brand film and leading user to the brand website.

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The Results